Become a Y’s Guys Title Sponsor
Reach an Engaged, Passionate Audience All Week Long, Every Week
Become a Y’s Guys Title Sponsor
Reach an Engaged, Passionate Audience All Week Long, Every Week, in Multiple Places
For nearly three years, Y’s Guys has delivered high-quality, engaging content to a passionate BYU sports community. Now, with over 6.2 million total social media impressions alone in 2024, an ever-expanding audience, and a livestream audience that greatly outperforms YouTube norms, we’re opening up two additional Title Sponsorship slots to brands that want premium exposure.
BradyPLUS and The Deseret News have been our exclusive Title Sponsors—and now your brand can join them in reaching thousands of highly engaged BYU sports fans every week. Secure your spot today!
For nearly three years, Y’s Guys has delivered premium-quality, consistent and engaging content to a passionate BYU sports community. Now, with over 6.2 million social media impressions alone in 2024 and a livestream audience that greatly outperforms YouTube norms, coupled with an ever-expanding audience, we’re offering two additional Title Sponsorship slots to brands that want premium exposure.
BradyPLUS and The Deseret News have been our exclusive Title Sponsors—and now your brand can join them in reaching thousands of highly engaged BYU sports fans every week. Secure your spot today!
Why Sponsor Y’s Guys?
🔹 Above-Average Live Viewership – The average YouTube livestream gets around 50 live viewers, but Y’s Guys consistently attracts 150-250 live viewers, far exceeding typical benchmarks.
🔹 Incredible Viewer Retention – Most livestreams lose 40-60% of their audience within 30 minutes. Y’s Guys’ audience stays for the entire 2-hour show, demonstrating unmatched engagement and sponsor exposure.
🔹 Subscriber Strength – With 4,700+ subscribers, Y’s Guys is in the top 10% of all YouTube channels worldwide. Most YouTube channels have fewer than 1,000 subscribers, making Y’s Guys a standout channel with active viewership.
🔹 Unrivaled Content Volume – 800+ uploaded videos means a deep content library, enhancing discoverability and ensuring continuous exposure for sponsors.
🔹 Strong Multi-Platform Distribution – Our partnership with Deseret News extends your brand’s visibility to thousands of sports fans through embedded video content in high-traffic sports articles.
🔹 Engagement Over Size – While some channels have larger subscriber numbers, many only see a 1-3% engagement rate. Y’s Guys sees a 5%+ live engagement rate, showing a highly loyal and active audience—exactly what sponsors want.
Why Sponsor Y’s Guys?
🔹 Above-Average Live Viewership – The average YouTube livestream gets around 50 live viewers, but Y’s Guys consistently attracts 150-250 live viewers, far exceeding typical benchmarks.
🔹 Incredible Viewer Retention – Most livestreams lose 40-60% of their audience within 30 minutes. Y’s Guys’ audience stays for the entire 2-hour show, demonstrating unmatched engagement and sponsor exposure.
🔹 Subscriber Strength – With 4,700+ subscribers, Y’s Guys is in the top 10% of all YouTube channels worldwide. Most YouTube channels have fewer than 1,000 subscribers, making Y’s Guys a standout channel with active viewership.
🔹 Unrivaled Content Volume – 800+ uploaded videos means a deep content library, enhancing discoverability and ensuring continuous exposure for sponsors.
🔹 Strong Multi-Platform Distribution – Our partnership with Deseret News extends your brand’s visibility to thousands of sports fans through embedded video content in high-traffic sports articles.
🔹 Engagement Over Size – While some channels have larger subscriber numbers, many only see a 1-3% engagement rate. Y’s Guys sees a 5%+ live engagement rate, showing a highly loyal and active audience—exactly what sponsors want.
Our Current and NEXT “Key Visual”
Our Current and Our NEXT “Key Visual”
Current Key Visual
New Key Visual with YOUR Brand!
Sponsorship Benefits
📺 Premier Logo Placement on Our Livestreams
Your logo appears in our high-visibility “key visual”, ensuring maximum brand exposure throughout our live broadcasts.
🎙️ Custom Sponsor Callouts During Episodes
We organically integrate your brand into conversations, providing meaningful and authentic exposure.
🌐 Website & Social Media Promotion
Your company will be featured on YsGuys.com, in sponsored social media posts, and in exclusive email blasts to our audience.
📰 Deseret News Partnership
With weekly sports stories by Dave McCann, your brand gets added exposure on one of Utah’s most widely read sports news platforms.
📈 Continuous Growth & Expansion
We’re expanding into YouTube Shorts and social video, meaning even more impressions and brand exposure for our sponsors in 2025.
Sponsorship Benefits
📺 Premier Logo Placement on Our Livestreams
Your logo appears in our high-visibility “key visual”, ensuring maximum brand exposure throughout our live broadcasts.
🎙️ Custom Sponsor Callouts During Episodes
We organically integrate your brand into conversations, providing meaningful and authentic exposure.
🌐 Website & Social Media Promotion
Your company will be featured on YsGuys.com, in sponsored social media posts, and in exclusive email blasts to our audience.
📰 Deseret News Partnership
With weekly sports stories by Dave McCann, your brand gets added exposure on one of Utah’s most widely read sports news platforms.
📈 Continuous Growth & Expansion
We’re expanding into YouTube Shorts and social video, meaning even more impressions and brand exposure for our sponsors in 2025.
Be Seen in The Deseret News All Week Long
Be Seen in The Deseret News All Week Long
Even More Exposure thru Tens of Thousands of Podcast Downloads
Even More Exposure thru Tens of Thousands of Podcast Downloads
Title Sponsorship: $5,000/month
We’re excited to announce that BradyPLUS has become our first title sponsor, marking a new chapter in our journey. Travis Brady, a BYU graduate and longtime supporter of BYU Sports, leads BradyPLUS as its President. Based in Las Vegas, BradyPLUS continues the legacy of the former “Brady Industries”, a name synonymous with BYU Sports on BYUtv for years. Y’s Guys is thrilled to align with the Brady brand.
Title Sponsorship: $5,000/month
With Nearly 1,000 Videos, There’s a Legendary Guest for Every Fan
With Nearly 1,000 Posted Videos, There’s a Legendary Guest for Every Fan
DISCLAIMER: Y’s Guys and Y’s Guys Live are neither endorsed by, nor connected in any official way to Brigham Young University, BYU-TV, or any BYU sports program. We’re independent commentators and avid fans who are simply passionate about BYU sports and BYU alumni doing remarkable things in the world.
DISCLAIMER: Y’s Guys and Y’s Guys Live are neither endorsed by, nor connected in any official way to Brigham Young University, BYU-TV, or any BYU sports program. We’re independent commentators and avid fans who are simply passionate about BYU sports and BYU alumni doing remarkable things in the world.
