Mark Comer Talks About BYU’s Royal Blue Collective and Their Approach to NIL Athlete Relationships
May 27, 2024
The video is about the Royal Blue Collective, a NIL collective that supports BYU athletes. Mark Comer, a representative of the Royal Blue Collective, is interviewed on the show.
The interview starts with an update on BYU athletes’ NIL situation. Mark says that BYU is doing well in the NIL field with strong financial support, especially for men's basketball. He emphasizes that BYU focuses on the athletes’ long-term success and provides them with financial literacy education and networking opportunities besides financial support.
Mark mentions that the Royal Blue Collective offers a unique NIL program that goes beyond just money. They aim to connect student-athletes with BYU’s strong alumni network to help them prepare for their future careers.
Later, a new fan membership program is introduced. By joining this program, fans can support BYU athletes directly at different tiers with various benefits. The lowest tier starts at $19.84 per month.
The video ends with Mark’s thoughts on the future of NIL. He says that it’s still evolving and might lead to all schools paying their athletes. He emphasizes the importance of fan support and concludes by inviting fans to join the Royal Blue Collective’s membership program.
